Privacy Policy
HUGO LLC provides this Privacy Policy to help you understand how we collect, use, share, and safeguard your personal information. This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to questions you may have about our privacy practices. This information may be updated from time to time.

Types of Information We Collect
We collect information about you in a variety of ways depending on how you interact with us and our products and services, including through our websites, social media pages, online and mobiles services, applications and advertisements. Some of the information we collect includes personal information that can be used to identify you. The following provides an overview of the type of information that we collect from various sources.

Information You Provide to Us. We collect information that you provide to us directly, such as when you register for an account, subscribe to receive our communications, enter contests or sweepstakes, make purchases, contact us with questions or comments, or participate in our online forums, promotions and social media platforms.

Device Information. We use technologies to collect information from your devices (computers, mobile phones, tablets, etc.) when you visit our websites or download and use our mobile apps. This information could include your IP address, device advertising ID, information about your phone’s/browser’s operating system, how you use the app or device, and your physical location.

Location Information. Some of our websites allow you to submit information about your general location, such as your ZIP code or address, in order to locate stores that sell our products or provide other location-related services. With your consent, some of our websites and applications also capture and record certain precise geo-location or global positioning data from your device in order to provide location-related functionality.

Information from Cookies and Other Similar Tracking Technologies. We use technologies such as cookies and other similar technologies, such as web beacons, clear GIF, pixels and internet tag technologies, to gather information on our websites, including for analytics and advertising purposes. Cookies and the other similar technologies provide information related to the ways consumers interact with our websites, applications, advertising, and/or email communications, like browser type, browsing behaviors, user web requests, pages and content viewed, the number of new visits or log-ins, search engine referral, affiliate referrals, traffic driven by banner ads or other promotions, which items are placed in shopping carts and which are abandoned, conversions and what purchases were made and ZIP codes. Additionally, we may monitor and analyze your activity on our websites and mobile apps to improve your experience, which may include the use of third-party session replay software or services.

Information from Other Sources. In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, such as our business partners, our affiliates, publicly available sources, or social networks in which you participate. For example, we collect certain information that is posted on social media sites, blogs and other websites.

How We Use and Process Information
We use the information we collect to deliver, personalize, and improve our products and services, as well as to understand how you use and interact with our websites and applications. In addition to the purposes and uses described above, we use information in the following ways:

to complete transactions you have requested or fulfill orders you have placed;

to respond to or follow-up on your comments, reviews, inquiries and other requests;

to deliver targeted advertising, communications, product solutions or content, as well as services you have requested;

to conduct research and analysis related to our businesses, websites, products and services, including combining information we collect to identify other potential customers (e.g., “look alike” customers);

to tailor our products and services to your usage or preferences;

to communicate with you about contests, sweepstakes, loyalty or rewards programs, coupons, rebates, promotions or other matters which you have entered or joined or for which you have requested information;

to implement social networking features you have activated;

to publish your reviews, comments, photos, videos and other content you have posted to one of our interactive or user-generated features;

to communicate with you about your account;

for internal administrative purposes, as well as to manage our relationships; for such other purposes as you may consent (from time to time); or

as otherwise permitted or required by applicable law.

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result (and as permitted by law), our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.

How We Share Information
In addition to the specific situations discussed elsewhere in this Privacy Policy, we disclose information in the following situations as permitted by law:

Affiliates and Acquisitions. Where permitted by law, and as consistent with the purposes identified in this Privacy Policy, we may share information with our family of brands and corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire, our company, business, or our assets, we will also share information with that company, including at the negotiation stage.

Business Partners. We may share your information with business partners, such as service providers, vendors, sales brokers, and retail partners (and their service providers). Among other things, business partners may help us to administer our website, assist or support our business operations, conduct surveys, provide technical support, conduct research and analysis, process payments, and assist in the fulfillment of orders.

Legal Process. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, to comply with relevant laws, or to respond to requests from public and government authorities. We may also share your information in order to enforce our terms and conditions, to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, to protect our operations or those of any of our affiliates, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.

Public. We may offer community features and public interactive forums through our websites, such as discussion boards, product reviews, chat rooms, forums, wikis, social networking platforms and blogs. If you decide to submit information on these pages, that information may be publicly available.

Partner Promotion. We may offer contests, sweepstakes, or other promotions with third-party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third-party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this privacy policy.

Your Choices
You can make the following choices regarding your personal information:

Access to Your Personal Information. You may request more information about the personal information that we have about you, or a copy of that information, by following the instructions described in the Contact Information section below. In certain circumstances, you may request portability of your personal information. If required by law, upon request, we will grant you reasonable access to the personal information that we have about you.

Changes to Your Personal Information. We rely on you to update and correct your personal information. Most of our websites allow you to modify or delete your account profile. Note that we may keep historical information in our backup files as permitted by law. If our website does not permit you to update or correct certain information, contact us directly.

Deletion of Your Personal Information. You may request that we delete your personal information by following the instructions described in the Contact Information section below. If required by law we will grant a request to delete information, but you should note that in certain situations, and to the extent permitted by law, we may keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, complete transactions